Sales Training – Selling with Personality, Structure & Impact
Every audience thinks differently. Successful salespeople and entrepreneurs know this – and act accordingly.
Selling isn’t a one-way street. To succeed in today’s B2B sales environment, you need more than product knowledge. You need to understand your audience, their language, their decision-making process, and their expectations.
In this training, I show you how to systematically identify leads, approach them individually, conduct sales conversations that truly convert, and build long-lasting customer relationships that endure for months – or even years.
🔧 What You Will Learn and Apply in My Sales Training:
1. Target Customer Analysis & Segmentation
- How to find the right leads – and filter out the wrong ones
- Developing buyer personas: Technician ≠ CEO ≠ Procurement Manager
- Key differences by company size, industry, and decision-making style
2. Sales Conversations by Persona Type
- How technical professionals think (facts, logic, numbers)
- How CEOs decide (efficiency, value, clarity)
- How salespeople react (spotting tactics, using openness & humor)
- What marketing professionals care about (positioning, messaging)
3. Sales Psychology & Needs Analysis
- Questioning techniques to reveal real challenges
- Active listening & building trust
- Structuring conversations, handling objections & defining next steps
4. Sales Strategies & Methods
- Inbound vs. Outbound vs. Hybrid Sales
- Social selling, direct outreach, event-based engagement
- Which strategy fits your product, market, and audience?
- How cultural differences impact buying decisions
- Understanding differences in DACH, US, Asia, Nordics
- Do’s & Don’ts in language, pace, behavior & decision logic
6. Sales Scripts & Templates for Teams
- Creating personalized sales scripts and conversation guides
- Email templates, conversation starters, and follow-up sequences
- Templates for outreach and post-sale communication
🧠 Who Is This Sales Training For?
- Founders & entrepreneurs looking to learn or improve sales
- Sales leaders aiming to professionalize their teams
- Technical B2B sales teams seeking better closing performance
- Startups with complex, explanation-heavy products
- Companies selling internationally or targeting new audiences
- 10+ years of hands-on international sales experience in the high-tech sector
- A combination of coaching & implementation – no theory-only seminars
- Fully customized to your product, market & audience
- Tools, templates & actionable sparring – ready to use
- Available as a workshop, remote coaching, or 1:1 training
👉 Sales is a craft – let’s master it together.